Heineken has announced the winner of their 2012/13 Your Future Bottle Design Challenge. The winning design (shown below) was created by Fernando Degrossi, who is a graphic designer from Sao Paolo, Brazil.
Heineken Future Bottle ‘Remix’ Challenge
The Winning Design:
Fernando submitted several designs, a few others of which were finalists and shown later in this post.
To celebrate its 140th year, Heineken put its design elements online and challenged creatives everywhere to ‘remix’ these assets into an iconic bottle, designed for the future. The remix theme gave designers total freedom to delve into Heineken’s past and play with the brand’s DNA to create a cool new design. The winning approach remixes five circular Heineken logos from five different decades, and incorporates the red star, Heineken’s famous trademark.
The video invitation to the design challenge:
The winning design and the finalists were selected at a live judging event at Heineken’s space in the heart of the creative community at Milan Design Week, which has been visited by more than 10,000 design fans since opening on Tuesday. Fernando’s design beat almost 2,000 entries and becomes the second Limited Edition bottle that will be produced. It will go on sale around the world in early 2014.
The Top 5 Finalists:
Anna Ptasinka:
Andy Audsley:
Tomasz Wagner:
Fernando Degrossi:
Bartek Bak:
The Other 24 Finalists (in no particular order):
Balazs Kaczper:
Davide Colombo:
Elina Presniakova:
Fernanda Ochoa:
Fernando Degrossi:
Fernando Degrossi:
Ji Yeon Kim:
Johan Bl:
Joris Blomjous:
Milos Dostanic:
Nemanja Djordjevic:
Nicolas Vicario:
Nivedita Sivaprakash:
Paolo Tonon:
Pat Corrigan:
Thijs Mensink:
Victor Correa:
Dominique Hernandez:
Leondios Tsiobanelis:
Marco Bellarosa Architects:
Marco Bellarosa Architects:
A Serbian designer whose name I do not have the characters to type (I’m so sorry) so I pasted his name above his design:
Sergey Rizhov:
Sergey Rizhov:
The judging panel consisted of designer Joshua Davis; Evan Orensten of Cool Hunting; Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson.
Mark van Iterson, Global Head of Design at Heineken, said “This is the completion of a five month process; a contest that has attracted over 2,000 high quality entries. The use of our heritage in this winning design is really clever and results in a very contemporary iconic bottle. It was a bold step to put our brand history into the hands of emerging designers, but Heineken is a progressive brand and this contest has proved again that opening up in the search for creativity pays off.”