Georg Jensen has taken an artsy risk by re-releasing a previous photographic ad campaign for their Scandinavian jewelry and housewares, only now the photos have been embellished with the handiwork of artist Inge Jacobsen.
Re-imagined Georg Jensen ads
When the ads first broke last fall, world-renowned Scandinavian Silversmith Georg Jensen’s original campaign featured Danish model Freha Beha Erichsen with its sexy but approachable photographs by Sebastian Faena.
Those photographs have now been embellished with cross-stitched versions by Danish-Irish artist Inge Jacobsen (some of whose previous work I shared with you here) and re-released as a new interpretation of the ad campaign for the Georg Jensen collection.
above: one of the spread ads for Georg Jensen, as it first appeared
The original 2011 Sebastian Faena photographs for the campaign have been recently unveiled as a re-imagination of the campaign by Inge Jacobsen, incorporating her unique cross-stitching technique. Below are comparisons between the original photos and the new ones.
The original photo:
The cross-stitched version:
A composite of the two:
The original photo:
The cross-stitched version:
A composite of the two:
The original photo:
The cross-stitched version:
The original photo:
The cross-stitched version:
detail:
You may have noticed in the detailed images that the Georg Jensen jewelry and tableware are not stitched over.
Here’s a look at a video of original photoshoot for the Georg Jensen Collection with model Freha Beha Erichsen and photographer Sebastian Faena: