How Very Enterprising. Reformulated and Repackaged Star Trek Scents Launch To Coincide With Into Darkness.

Now that the new Star Trek movie, Star Trek: Into Darkness is out, the marketiing tie-ins have begun. One of the funniest to me is the selling of officially licensed Star Trek Fragrances. (more…)

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Geek Branding. Spock vs. Spock in New Two Minute Ad For The Audi S7.

The new Audi S7 looks as aerodynamic and almost as futuristic as the latest USS Enterprise, with an interior dash that rivals the NCC-1701’s main bridge. Therefore, casting Leonard Nimoy and Zachary Quinto in a face-off for command of the coolest vehicle was a fun move by Audi and a nice tie in to the upcoming May 16th release of J.J. Abrams’ movie, Star Trek: Into Darkness. (more…)

Continue ReadingGeek Branding. Spock vs. Spock in New Two Minute Ad For The Audi S7.