Earlier this year, 94 Baker Street launched The Apple Apartments. A boutique, luxury development of 5 apartments within a building that formally housed the Beatles’ Apple Records and Apple Boutique.
The Apple Apartments
In 1967, 94 Baker Street, now the location of the new apts, housed the Beatles’ Apple Records and Apple Boutique:
The apartments launched in July 2013 with much fanfare, including a 1960’s inspired psychedelic light projection on the building’s exterior – as a nod to the original mural commissioned by George Harrison and painted over the Georgian building by art students in the 60s.
First, a little history:
As well as the base for The Beatles record empire in the late 1960s, the Apple Boutique was opened at street level and sold clothes and accessories.
The aim of the shop was, according to Paul McCartney, to create a beautiful place where beautiful people can buy beautiful things” (this quote was projected onto the building during the launch). The launch party for the Apple Boutique in December 1967 was attended by John Lennon, George Harrison, Eric Clapton, Jack Bruce, Cilla Black and Kenneth Tynan.
The Apple Boutique was an early venture of The Beatles Apple Corps company. It was only open from December 1967 until July 1968.
During the heyday of The Beatles tenure, a psychedelic-style mural was commissioned by George Harrison and painted over the Georgian building by art students but planning permission had not been sought and the artwork was ordered to be covered in white paint to satisfy Westminster Council and the landlord, the Portman Estate.
The New Apple Apartments
Now, restored by the Malins Group the design theme for the luxury apartments amalgamated the influences of the eternally stylish monochrome look on the runway for Spring Summer 2013; the 60’s images from the Beatles days in occupation; and John Lennons ‘Imagine’ music video.
A Blue Plaque was erected on the 17th March 2013 to commemorate John Lennon and George Harrison.
There are four two bedroom and a one bedroom apartment all benefiting from surround sound, comfort cooling/heating system, Sky TV and direct lift access to each flat.
Highlights of the exclusive apartments include: Diffused fresh air, heating and comfort cooling to all principle rooms, Multi Room Audio Visual System, Black solid wenge floors, Full height black wenge and white ice etched glass doors, with satin inlay, White ice etched glass pocket doors, Italian high gloss concealed kitchens with shark nose worktops, V&A designer sanitary ware, Marble slabs to bathrooms, Bespoke wardrobes with grey oak cabinetry, Velvet carpets and Designer feature wallcoverings.
The photos below depict the show flat which is available on a furnished basis. Other apartments can be rented as furnished or unfurnished, depending upon negotation.
The apartments were sold to Middle Eastern investors just four weeks after the launch for £10.2 million and are being rented for between £750 and £1,150 a week.
“The investors have bought all five apartments, four two-bedroom, which were priced from £1.625,000 and £1.750,000 and a one-bedroom at £1.250,000, and the retail space at ground level. The apartments will be available to rent at the end of the year, for between £750 and £1,150 a week” according to agents Kay & Co, who secured the deal.
Lauren Atkins, MD of The Malins Group, whose development portfolio includes residential developments in Belgravia, Chelsea, Knightsbridge, Mayfair and Westminster, said: The Apple Apartments have a unique place in the history of The Beatles and the purchasers have bought the ultimate slice of memorabilia. We incorporated exceptional design and specification, with the very best materials and finishes. This has been a very special project and we are really excited that they have sold within a month of the launch. It is a great endorsement for the standards and quality of the work by the Malins Group.
Available from November 2013. Photos shown in this post depict the show flat which is available on a furnished basis. Rent excludes administration fees of £300 inc. VAT plus £50 per person inc. VAT for referencing which is payable upon creation of a legally binding tenancy agreement.