It looks good, is good for you, good for the planet and the purchase of it helps provide clean drinking water for those in need. What more can you ask from a pitcher?
The makers of Soma is one of the best well-designed, good-looking eco-friendly water filters on the market have now introduced an equally attractive but more affordable BPA-free plastic pitcher version.
Fast Company reports “The first product they created, a carafe made of sustainable glass, was widely applauded by the design community. At a price of $49, with $9.99 replacement filters, it was more expensive than most other pitchers but sold well online and at specialty stores like Williams and Sonoma. But Del Ponte wanted to go bigger and make his product accessible to a wider market. So Soma has launched a plastic pitcher in Target stores
Sustainable by Design – The new pitcher is made of shatter-proof, BPA-free plastic and has a wooden handle made from sustainable white oak. It’s easy-to-fill and features Soma’s unique filter made of coconut shell carbon and plant-based casing that removes chlorine and improves taste.
Filters by Mail
Their convenient subscription delivers fresh filters to your door every 60 days, so you always know when to change them. Subscribe for a year, and you’ll save 35%.
And for every Soma filter purchased, clean drinking water is donated to people in need through Soma’s nonprofit partner, charity: water.
The Soma Glass Carafe Water Filter
What makes the original Soma so great to begin with? The German-engineered, shatter-resistant glass carafe has an innovative filter which uses the power of nature to cleanse your water and unlike most other water filters, it looks great.
A limited Black version of the original Soma filtered carafe sold out quickly:
Made of sustainable plant-based materials
The Soma filter uses the power of nature to cleanse your water. The catalytic activated coconut shell carbon is naturally absorbent and the filter casing is made from a plant-based material, rather than the normal petroleum-based plastic and is compostable in commercial composting facilities.
David Beeman, with over 35 years of experience designing proprietary filters for industry leaders such as Starbucks, Peet’s and Keurig, partnered with Soma to design their filter.
A powerful process
Before the coconut shells become carbon granules (and protectors of your water) they are heat treated to become so porous that each gram of carbon has over 1,000 square meters of surface area. That’s more space to catch contaminants like chlorine so they don’t end up in your water.
The Water Quality Association has tested and certified the Soma filter to NSF/ANSI Standard 42 requirements for the reduction of chlorine, taste and odor. Their gold seal standard is known as a key benchmark for any reputable filter and a sign of innovation.