Schick Uses Animal Beards That Need Taming to Promote Their Hydro Groomer.

Schick Animal Beards

A fun print campaign for Schick by Y&R New Zealand, “Free Your Skin,” features men with animals as beards to convey the message that a man’s beard needs taming or it will become a living creature as part of a campaign for its new Hydro Groomer.

The men were photographed by Troy Goodall, the animals were photographed by Stephen Stewart and the two were digitally composited together.


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The final ads as compared with the initial comps:

Electric Art who did the compositing (as shown in in the video below) says “We loved the concept of this brief & knew it had the potential to look amazing. Several test comps were done initially to explore the size, type, colour & position of the animal. We settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. The agency street cast an awesome range of hipsters & Troy worked his magic shooting the selected talent in Auckland. Stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. Our menagerie consisted of 6 ferrets & 9 rabbits, all various colours. The rabbits were the best looking of the bunch although the ferrets had all the personality & a rather.. unique.. smell about them. A million furry captures later & we had a fantastic bank of material. The rough comp was remade in high res with input from the creatives & Troy. A super challenging deadline was made achievable thanks to an awesome team effort! “

Credits:
agency: Y&R new zealand
executive CD: josh moore
associate CD: tom paine
art director: mark tallis
copywriter: cam dowsett
senior account manager: mike keen
agency head producer: christina hazard
agency producer: marique knight
talent photography: troy goodall
animal photography: stephen stewart

Images courtesy of Schick NZ Facebook page

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