We’ve seen the buffed bicepped cougar shilling for everything from Pepsi to Louis Vuitton. But to see The Material Girl in the latest Dolce & Gabbana ads shot by well known fashion and editorial photographer Steven Klein is to see her in her most appropriate element yet.
Madonna in 2010 Dolce & Gabbana Ad Campaign
The newest campaign has the Italian singer exuding Sicilian sensuality, not unlike Italian film legends Sophia Loren, Monica Vitti and Gina Lollobrigida, to advertise their Spring/Summer 2010 collection.
She doesn’t look overly styled or even overly sinewy, but instead very sexy and surprisingly beautiful as she does dishes in a kitchen that looks straight out of a small Italian village.
Exclusive in this week’s Italian edition of Vanity Fair is the worldwide preview of the Dolce & Gabanna new spring/summer 2010 campaign:
The following text is from Dolce & Gabanna’s blog:
Madonna’s private life is seldom out of the papers but this new Dolce & Gabbana campaign is unlike anything you have seen before. Exit the paparazzo, these shots by Steven Klein reveal much more than a grainy stolen picture, they showcase an intimate, real aspect to the ultimate icon’s life.
In keeping with Dolce & Gabbana’s Spring/Summer 2010 collection‘s emphasis on Mediterranean heritage and classic Italian sensuality, the mood isn’t unlike a film from the days of Italian Neorealism. Madonna herself recalls the strong, raw sensuality of the iconic actress Anna Magnani – showcasing when soft sensuality meets bold authenticity.
As Dolce & Gabbana’s spring/summer 2010 collection returned to its Italian roots, evoking its strong heritage and revisiting iconic pieces such as the corset (the designer’s finale was composed solely of corsets) it seemed only fitting that Madonna, who embodies both the strong sensuality of the brand and who shares an Italian heritage with the designers should be the one to showcase the Sicilian inspired collection.
In the stills below, from Italian films of the past, you can see the strong resemblance in mood and styling:
above: Italian film beauties Sofia Loren, Gina Lollabrigida and Anna Magnani
above: Monica Vitti is said to be Madonna’s favorite actress
In the Vanity Fair Italy feature, Stefano Gabbana discusses the campaign and why Madonna was the perfect match: “She loved the collection,” he says, “…she is passionate and impressively knowledgeable about Italian cinema,” (Monica Vitti is her favourite actress and we see the resemblance).”
Photographer Steven Klein has worked with Madonna many, many times for editorial shoots, ad campaigns and personal projects. He even has a series of short films that feature her. Be sure to see those and more at his site here.
all Madonna images courtesy of Dolce & Gabbana, Steven Klein and Vanity Fair.