Michael Bierut and designer Jesse Reed of Pentagram have created a series of heavenly signs for New York’s well known Cathedral Church of St. John the Divine that gently remind visitors to curb and leash thy dogs on Sunday, Oct. 6 (today) for its annual St. Francis Day Blessing of the Animals.
Pentagram Dog Signs for The Church of St. John the Divine
Funerals of many notables have been held at St. John the Divine, such as Soprano’s star James Gandolfini, Mayor Fiorello LaGuardia, writer James Baldwin, inventor Nikola Tesla, musician Dizzy Gillespie and puppeteer Jim Henson.
Visitors will encounter a new set of commandments designed for the institution, which employs the custom font Divine, a redrawn version of Frederic Goudys 1928 Blackletter.
Throughout the past few years, Pentagram has been refreshing the identity of Manhattans Cathedral Church of Saint John the Divine. Their relationship with the Cathedral, an extraordinary New York institution, goes back fourteen years. They designed its previous identity in 1999.
Shortly after 9/11, the Cathedral was severely damaged by fire; a painstaking seven-year restoration followed, and the interior was reopened to great acclaim last November. The updated identity, which has been slowly introduced over the past years, builds on the success of the reopening.
The Cathedrals identifier juxtaposes a drawing of the rose window (shown below) that dominates the buildings western wall with asymmetrical sans serif typography. The signature is complimented with a new version of Frederic Goudys blackletter text from 1928, which Goudy had based on Gutenbergs 42-line Bible.
In a process that paralleled the Cathedrals detailed interior restoration, typographer Joe Finocchiaro repointed Goudys letterforms to ensure crisp reproduction at large sizes.
The signs will be a permanent addition to the Cathedral grounds, a popular spot for walking dogs in the neighborhood.