Nissan Kicks “327 Edition” Collab with New Balance To Promote Social Media

nissan kicks 327 edition

The Nissan Kicks “327 edition” is not a car that’s available to the public, but it’s a clever way to create buzz for both the 2023 Nissan Kicks Compact SUV and the New Balance brand by engaging consumers to share photos on Twitter and Instagram of the crossover.

Nissan New Balance SUV

The Nissan New Balance SUV aka Kicks “327 edition” was inspired by the New Balance sneaker of the same name.

nissan x New Balance

The Crossover SUV is wrapped to appear with the woven mesh, suede and stitching that is featured on the shoes. A three-dimensional tongue and laces have been added to the roof of the car.

 Nissan New Balance SUV 327 edition
Nissan New balance SUV "327 Edition"

The one-of-a-kind car will be on display at Aeon Mall in Tokyo; a Ginza landmark for over 50 years. Along with the opportunity to view it in person, there is a social sharing component with the campaign that incentivizes consumers to tweet photos of the crossover for a chance to win a pair of New Balance 327 sneakers.

Nissan on Instagram
New Balance on Instagram

images courtesy of Nissan