Advertising and marketing agencies are often inspired by fine art. Such is the case with Etcetera’s wonderful promotional posters for Dutch Book Week.
above: the computer generated image of Kader Abdollah used in the campaign
above: An actual 3D paper sculpture of Kader Abdollah by Nicholas Galanin was the inspiration for the computer generated campaign
A couple of blogs and design sites have featured the compelling ad campaign, but not all of them have entirely accurate information. The images were created entirely with CGI but were inspired by an artist who actually crafts similar three dimensional sculptures.
Each year, the Collective Promotion Dutch Literature (CPNB) organizes Dutch Book Week to promote Dutch literature and every year a specific genre is featured. This year the Book Week is featuring autobiographies, ‘GeschrevenPortretten’, which roughly translates into ‘Written Portraits’.
Marketing agency, Etcetera, created the campaign which features CGI created posters of faces crafted from book pages representing the autobiographies of Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of the biographic Book Week give away).
Here’s some more of Nicholis Galanin’s three dimensional paper sculptures:
images courtesy of Behance.net and Nicholas Galanin