To promote upcoming stand-up specials coming to streaming service Netflix, they’ve debuted a new campaign that was teased with mysterious billboards claiming “Netflix Is A Joke”. The campaign’s accompanying tv spot, starring comedians Jerry Seinfeld, Dave Chappelle, Chris Rock, and Ellen DeGeneres, debuted on Sunday night’s Emmys.
Netflix Is A Joke
The ad, which was created by Los Angeles agency Battery and directed by comedian and writer Neal Brennan debuted Sunday during the Emmys, was previously teased with mysterious billboards in Los Angeles and New York that popped up blindly claiming “Netflix is a joke.”
The campaign also includes short clips of individual comics interacting with some of Netflix’s more popular shows and characters:
above: Jerry Seinfeld takes a ride with Frank Underwood of House of Cards and finds out that maybe the president just isn’t a big fan of comedy. Seinfeld’s brand new stand-up special, Jerry Before Seinfeld, streams Sept. 19. Only on Netflix.
Social Media also helped to create buzz:
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