Located in Vancouver, British Columbia, The Jaw Drop Cooler Co. (Now Jaw Drop Cocktails) was launched in Spring of 2012 by Aquilini Brands – best known for their real estate holdings but who also launched the 2011 Bassano Hard Soda, which seems to have been replaced by this new collection of flavored vodka and malt beverage coolers.
Jaw Drop Coolers Flavored Vodka
The line began with two flavors, in eye-catching can designs: Sucking Lemons and Puckering Punch. Squeezing Melons and Licking Limes are the two latest flavors to join the line. At one point, Biting Oranges and Blowing Raspberries were amongst the flavors, but those flavors have been retired and new ones have been added. When we originally wrote this post in 2013, only the four flavors shown below were available.
As of 2019, the line consisted of the six flavors shown above.
And as of 2022, they have 8 can designs, have changed the product name to JAW DROP Vodka cocktails and added two new products with entirely different can designs
However, that doesn’t distract from the fabulous branding and package design by Brandever. Below is the original 2013 post that gives you a look at the package design, especially how the images work when the cans are shown together.
The original Jaw Drop Cooler. Sucking Lemon’s blend of bubbly citrus has been turning company picnics into raves since 2012. Take a big gulp of life and try this tasty beverage.
The nostalgia of punch fused with grown-up vodka refreshment = ultimate cooler bliss. If you’re down for a mouth-watering combination of cherries and Tropical flavours, then Puckering Punch is the drink for you.
**NEW** LICKING LIMES
Fresh! Tangy! Yes! Licking Limes is succulent yet not-too-sweet, with the universally satisfying taste of limes.
**NEW** SQUEEZING MELONS
Spilling over with voluptuous watermelon flavour! This fun, crimson slush bounces right up in your face and delights the senses.
Note: The Canadian beverages contain 7% alcohol while the US beverages contain 12%.
Brand Ever was responsible for the terrific brand identity including the naming, fabulous packaging, and collateral designed for the products.