A cliché often starts out as an idea that was initially a good one. So good that everyone began doing it until so commonplace it became expected, unimaginative and trite. Such is the case with the classic heart-shaped box of chocolates for Valentines’ Day. Heart-Shaped Box of Chocolates It was Richard Cadbury who is first … Continue reading Heart-Shaped Box of Chocolates? The Backstory and The Best.