Wheat is Wheat is Wheat by Peddy Mergui is an exhibition that explores the dynamic and often blurred ethical boundaries of design within consumer culture. iMilk by Apple. Wheat Flour by Prada. Coffee by Cartier, Yogurt from Tiffany & Co., Baby Formula by Chanel …. you get the idea. Wheat is Wheat is Wheat But … Continue reading Gucci Pickles? Tiffany Yogurt? A Commentary On Consumer Culture from Peddy Mergui.