Beautifully Absurd MailChimp Campaign Breaks (UPDATED to include ALL the URLs!)

mailchimp ad campaign by Droga 5

Email marketing platform MailChimp has tapped agency Droga 5 to produce its first large ad campaign. The three one minute long spots, whose quirky direction style is reminiscent of Wes Anderson’s (without the symmetry) are made to emulate bizarre movie trailers.

Droga 5 MailChimp Campaign

The three commercials, which run unbranded, capitalize on the fact that the name of the email service is often mispronounced or misunderstood, according to the agency. The spots are produced by Riff Raff Films and directed by The Sacred Egg, former Mother London agency creatives Ed Kaye and Alex Mavo. Each faux movie title has its own microsite, or url** . The 3 accompanying “faux” movie posters, also unbranded except for a tiny mailchimp logo, were created by JUCO photo* of Los Angeles.

MailShrimp:


MailShrimp Poster:

JailBlimp:


JailBlimp Poster:

KaleLimp:


KaleLimp Poster:

The films are part of the wider integrated campaign “Did You Mean?” and are running in select theaters in New York, Los Angeles, Chicago, San Francisco and Atlanta, among other cities, and will also air on television starting Feb. 20.

The three spots, conceived of by Droga 5, produced by Riff Raff Films and directed by The Sacred Egg for MailChimp, which will roll out over the next few weeks.

**UPDATE: Much to my delight, I just discovered more urls purchased by MailChimp for the campaign and each has fun content! 

They have purchased several urls for the campaign, each a phonetic variation on “MailChimp” and each contains its own fun content. Upon visiting the url, a snipe appears at the bottom of the page asking “Did you mean “MailChimp?”

Snail Primp is just one of the faux sites that MailChimp has for its new campaign

The microsites (not all of which are complete yet) for the Mail Chimp Campaign include:
https://www.veilhymn.com (An interactive music video of the new collaboration by Dev Hynes and Bryndon Cook)
https://www.failchips.com (a tiny snack treat),
https://www.malecrimp.com (men who use crimping irons in their hair),
https://www.nailchamp.com (an online Nail art battle between real nail artists where you can vote)
https://www.snailprimp.com (beauty treatments with using snail secretions)
and •https://www.whalesynth.com (not yet up and running)

in addition to the previously purchased https://www.jailblimpfilm.com, https://www.kalelimpfilm.com, https://www.mailshrimpfilm.com

CREDITS

Client: MailChimp
Campaign: “Did You Mean … ?”
Film Titles: “MailShrimp,” “KaleLimp,” “JailBlimp”

“MailShrimp”
Actors: Robert Vacha, Petr Klimes
Production Companies: Riff Raff Films; The Directors Bureau
Wardrobe: Oscar Charpentier
Production Design: Petr Kunc
Production Service: Unit+Sofa
Makeup Artist: Jana Dopitova
Director of Photography: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Editor: Sam Bould, Big Chop
Music: Ricall
Sound Design: Factory
Postproduction: MPC
Visual Effects Supervisor: Alex Lovejoy
Directed by: The Sacred Egg
Creative Agency: Droga5
Media Agency: PHD

“KaleLimp”
Actors: Zdenek Subr, Helena Jilkova, Boris Wilke
Production Companies: Riff Raff Films; The Directors Bureau
Wardrobe: Oscar Charpentier
Production Design: Petr Kunc
Production Service: Unit+Sofa
Makeup Artist: Jana Dopitova
Director of Photography: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Editor: Sam Bould, Big Chop
Music: Ricall
Sound Design: Factory
Postproduction: MPC
Visual Effects Supervisor: Alex Lovejoy
Directed by: The Sacred Egg
Creative Agency: Droga5
Media Agency: PHD

“JailBlimp”
Actors: Rachel Podrazilova, Jan Vokrouhlecky, Filip Vu, Jiri Sieber
Production Companies: Riff Raff Films; The Directors Bureau
Wardrobe: Oscar Charpentier
Production Design: Petr Kunc
Production Service: Unit+Sofa
Makeup Artist: Jana Dopitova
Director of Photography: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Editor: Sam Bould, Big Chop
Music: Ricall
Sound Design: Factory
Postproduction: MPC
Visual Effects Supervisor: Alex Lovejoy
Directed by: The Sacred Egg
Creative Agency: Droga5
Media Agency: PHD

Photography (Movie Posters) – JUCO *(JUCO Photo represents the collaborative photographic work of Julia Galdo and Cody Cloud)

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