French fashion label Christian Dior kicked off the holiday shopping season in London unveiling quite the Christmas spectacle at Harrods – a massive Gingerbread takeover! Outside and inside the London department store has been transformed into real and decorative Christmas Gingerbread with a series of immersive in-store pop-ups and art exhibit that take you on a magical journey through the Dior’s history.
Dior Harrods Gingerbread Takeover
‘The Fabulous World of Dior’ installation at the Harrods store in London this holiday season takes over not only their holiday windows, but also sections inside store with areas designed to look like you’ve entered life size Gingerbread houses featuring the brand’s leather goods and accessories.
Add to that a gingerbread styled Dior pop-up cafe and an exclusive in-store exhibit, ‘Kingdom of Dreams’ which explores the tradition of gingerbread houses, and it’s one sweet display of talent.
Dior outfitted the famous London department store’s exterior façade with lights and decorations that look like decorated gingerbread, emblazoning the entrance with an enormous star.
The Holiday Windows
The 44 street-facing store windows have backdrops of gingerbread, with mouldings and details sculpted in sugar and caramel. A feat of impressive craftsmanship.
The exterior windows feature apparel from the Dior Cruise 2023 line, home accessories, beauty and fragrances.
Inside the store
The Pop-Up Atelier
Monsieur Dior’s Pop-up Atelier is designed to look like a life-sized Gingerbread house and features the fashion house’s leather goods and accessories.
A second pop-up offers a gift shop inspired by a cabinet of curiosities featuring “the perfect present,” to ready-to-wear to shoes.
The Pop-up Dior Cafe:
The room is unmistakably Dior with its toile de Jouy seating and picture-perfect tableware embellished with the maison’s Cannage motif.
In addition to a delectable menu, visitors can take home a little piece of Dior in the form of irresistible gingerbread cookies. Choose from the iconic Dior logo, Lady Dior handbag, J’adore perfume and more – ideal treats for any fashion lover.
Pop-up Gingerbread House “Kingdom of Dreams” Exhibit
The ‘Kingdom of Dreams’ exhibition explores the tradition of gingerbread houses. The French fashion house set up an exhibit of gingerbread-style renditions of buildings from the life of its namesake founder, filling them with intricate displays of landmark locations from his childhood through adulthood.
Landmark locations, from Granville to La Colle Noire and 30 Montaigne, are made entirely out of gingerbread cookies in micro proportions.
“This is one of the biggest things we ever did together,” Pietro Beccari, Dior’s chief executive officer told Reuters, noting the brand first took over a corner of the classic British upmarket store in the 1950s.
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