It only took them 50 years too long, but Crayola has finally launched Colors of The World, Multicultural Crayons in a box of 24 and in a box of 32 (which includes 8 classic colors for eyes and details).
Crayola Colors of the World Crayons
The new crayons made their debut on UN World Day for Cultural Diversity for Dialogue and Development. The 24 specially formulated crayons were designed to mirror and represent over 40 global skin tones across the world.
These skin tone crayons are an exciting addition to your crayon collection at home or in the classroom, making coloring pages and drawings even more detailed and realistic. The subtle shades inside are formulated to better represent the growing diversity worldwide.
Colors of the World fall into three main shades: Almond, Golden, and Rose – and all the darker or lighter shades in between. This pack includes 24 new crayon colors that represent people from around the world.
There is also a 32 crayon pack that includes 8 classic colors
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says Crayola CEO Rich Wuerthele. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive skin tone palette, Crayola not only conducted rigorous consumer testing, but also partnered with Victor Casale. Casale, formerly Chief Chemist and Managing Director, R&D of MAC cosmetics and Cofounder and Chief Innovation Officer of Cover FX and currently CEO of MOB Beauty, possesses over 30 years of experience in creating foundation colors for global skin tones.
For more than eight months, Crayola’s Research & Development and Marketing Teams collaborated with Casale to bring the Colors of the World crayons to life, modeling his scientific process for developing inclusive foundation shades. Together, Casale and Crayola systematically created crayon colors that step down from light to deep shades across rose, almond and golden undertones, resulting in a 24 global shade palette that authentically reflects the full spectrum of human complexions.
“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,” says Casale. “Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.