The Coca-Cola Company has teamed up with OPI brand beauty products to launch a limited edition collection of nine new nail lacquers inspired by Coke’s products.
While the official announcement of the collaboration was announced in February, the nine colors were officially released yesterday, Friday, May 16th. And here they are.
“Partnering with Coca-Cola is a huge opportunity,” says OPI Co-Founder and Executive VP Suzi Weiss-Fischmann. “We’ve been talking about co-creating a collection for four years and seeing it come to fruition is thrilling. Bringing two iconic brands together just seems right.”
The launch event took over a warehouse in New York’s Fashion District on Thursday and had a Pop Art Theme:
OPI manicurist Nia Cooper does OPI Co-Founder and Executive VP Suzi Weiss-Fischmann’s nails in Coca-Cola Red at the launch event:
Becky Anderson, Coca-Cola Global Licesning Manager for North America says, “Shades will be sold separately and there will also be a mini-pack featuring 8 of the 9 shades. A few of the fun color names are: You’re So Vain-illa (inspired by Vanilla Coke); Today I Accomplished Zero (inspired by Coke Zero); Green on the Runway (inspired by Sprite); and Orange You Fantastic! (inspired by Fanta Orange).”
But how did OPI use these sodas as inspiration? After all, many of the liquids are similar colors. “The Coca-Cola red shade is an exact replica of the color on the bottle,” says Suzy. As for the other hues, the drink and the packaging serve as inspiration, not concrete color replicas. “Obviously the shades needed to be attractive on nails so we took some creative license.”