This Holiday season, New York’s Bergdorf Goodman can claim they have the sparkliest store windows around. That’s because they collaborated with Swarovski, who provided over seven million crystals for their “Brilliant Holiday” window displays.
The New York department store spared no expense to ensure the tableaux in its windows dazzled this year with the help of Swarovski, the Austrian brand who is celebrating their own 120th anniversary this year. “Great holiday windows, at their best, drive much more than merely sales. They can create long-term affection for the store and give one a view into the heart of a brand,” says Linda Fargo, Bergdorf’s senior vice president, women’s fashion director and store presentation, who has styled the store’s windows for nearly 20 years. She added that this year’s windows took a full year and a team of 100 people to take from concept to completion. “This kind of bond-building simply isn’t possible on the screen.”
Seeing them in person would be substantially better than photos, but I’ve tried to include lots of close-ups and details so you can appreciate the immense amount of work that went into these.
Bergdorf Goodman Swarovski Holiday Windows
The “Brilliant Holiday: Store Windows.
The Crystal Ball Window:
Details from the above window:
The Treasured Window:
Details from the above window:
The Glitterati Window:
Details from above window:
The Hidden Gem Window:
Details from above window:
The Crown Jewels Window:
Details from above window:
A few of the other windows and details:
Behind The Scenes/ Making The Windows:
In addition to decking out the windows, they also partnered with designers to create an exclusive selection of Swarovski embellished gifts, including couture gowns, crystallized clutches and Swarovski embellished accessories, ornaments and home décor items.
above: A special edition of Viktor and Rolf’s Flowerbomb perfume is embellished with Swarovski crystals and sells for $2500