And I thought the Barbie Dream House was cool! Maserati teamed up with Barbie to design a special Barbiecore Pink Maserati SUV for us humans, not dolls, to celebrate the release of the new 2023 Maserati Grecale Trofeo SUV.
The Barbiecore Pink Maserati SUV
It’s the brand’s fancy SUV, the Grecale Trofeo, powered by a 530-hp V6-Nettuno engine that’s been customized by Maserati’s Fuoriserie service both inside and out.
In true Barbie fashion, her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines inspired by Maserati’s racing heritage.
The Barbie and Neiman Marcus logos are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day.
Monza wheels in black with a yellow Trident complete its exterior look.
Inside it features black full-leather seats, dashboards, carpets, and doors, all accented with pink stitching. On the headrest the unique “B” signature badge stands out.
An ultra limited edition, This pink Barbie Maserati Grecale will only be available in two units (although three were made); one you can purchase from Neiman Marcus for $330,000.USD or one auctioned at Neiman Marcus’ Fantasy Gift event in Los Angeles, where 10% of the sale price will be donated to The Dream Gap Project.
The Neiman Marcus listing reads as follows:
Combining the superior technology, performance, and design of the new Maserati Grecale Trofeo SUV with the power of pink, Neiman Marcus has partnered with the luxury Italian car manufacturer and Mattel’s Barbie™ brand to create a bespoke, one-of-a-kind version of the Grecale Trofeo—a work of art you can take on the road.
With a legacy of influencing style and culture, this luxe ride is inspired by female empowerment and the pink phenomenon known as “Barbiecore.” The iconic Barbie pink hue covers the sculpted lines of the exterior and in true Barbie style, is sealed with an iridescent topcoat revealing an unmistakable rainbow effect. Complementing the eye-catching exterior, the interior features black leather seats with pink leather accents throughout. The doors are detailed with stylish pink stitching, and the headrests are branded with a signature “B” badge. Paying homage to the timeless Maserati 250F design and vintage Barbie-doll packaging, fine lines in a vibrant yellow color adorn the Maserati Fuoriserie logo and air vents, while the Neiman Marcus and Barbie logos are presented in glossy black.
As well as the attention-grabbing design, exceptional state-of-the-art performance features make every drive an experience. Engineered with an eight-speed ZF automatic transmission, patented race-car technology powers the Nettuno V6 3.0-liter twin turbo design, and multiple touch screens ensure control of tasks such as climate and headlights are a breeze.
With only three of these custom automobiles in existence worldwide, this gift is the U.S. exclusive and the only model that will include Neiman Marcus–branded finishes. Make Mattel’s philosophy “You Can Be Anything” a reality, and don’t miss this once-in-a-lifetime opportunity to have your very own dream car.
Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie Dream Gap Project page on GoFundMe.org, an ongoing global initiative that partners with charities that help to remove barriers by providing equal opportunities for girls to reach their limitless potential. For more information about the Barbie Dream Gap Project, visit shop.mattel.com/pages/barbie-dream-gap. No portion of the sale is tax deductible. Fantasy Gift available for purchase to residents in the lower 48 U.S. states. Shipping within the lower 48 U.S. states included. Other charges and taxes may apply. Limited production of one vehicle available. Purchase the bespoke vehicle by calling 1.877.696.2737 beginning promptly at 7:00 a.m. CT on October 26, 2022. Visit NeimanMarcus.com/FantasyGifts for more information.
BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2022 Mattel.