Actress Uma Thurman is the face of Campari‘s new (and 15th) annual calendar, this year photographed by Koto Bolofo. Wearing red fashions in 10 of the 12 months, dressed as a male in one and clad in white for December, the statuesque beauty is posed in the midst of various worldwide celebrations ranging from the United States’ Mardi Gras to Brazil’s Reveillon.
Uma Thurman Campari Calendar
I have all 12 months for you as well as close-ups of Uma from each month and photos from behind the scenes of the shoot.
The Campari 2014 Calendar Cover:
Detail of the world map outline made in sequins on the dress train:
The press release with some ‘Behind The Scenes’ shots for you as well as a video of “the making of”:
The iconic, edgy actress takes the lead in the 2014 edition of the Calendar which is entitled ‘Worldwide Celebrations’, with each month focusing on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.
From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery.
The celebrations in the Calendar span every continent and also include Midsummer’s Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.
On starring in the 2014 Campari Calendar, Uma Thurman comments:
“To be a part of such a globally-renowned project for an iconic worldwide brand is a pleasure. I particularly admire the theme this year as I am able to share a worldwide journey of discovery, passion and style with Campari lovers around the globe. Each month, the true essence of a ‘global celebration’ has been captured beautifully thanks to Koto, a highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and truly dynamic imagery.”
Koto Bolofo is the latest photographer to capture the renowned Campari Calendar, for its 15th edition. Having been born in South Africa, raised in Great Britain and now residing in France, Bolofo is a true world citizen, enabling him to embody the theme of the Calendar even further. Bolofo is well known for his powerful portraits, innovative fashion shoots and numerous short films. He has shot for a number of high-profile publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns for luxury brands such as Louis Vuitton and Dior.
Bolofo is renowned for his keen eye for lively and dynamic imagery, which he will be using to offer a window on the world to Campari lovers around the world in the 2014 Calendar.
On his shooting of the 2014 Campari Calendar, Koto Bolofo comments: “Campari’s ethos of consistently creating striking and powerful imagery for its world-renowned Calendar aligns perfectly with what I consistently strive to achieve in my work. To work on this project with a beautiful and talented actress such as Uma Thurman is an honour, and has provided me with an opportunity to push the Calendar’s boundaries and defiantly capture the passion and style which is centered on this year’s truly inspiring theme.”
Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: “The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery. Once again, boundaries will be pushed in order to stimulate peoples’ imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn’t be more appropriate to do so. With this in mind, we very much look forward to unveiling the 2014 Calendar later on this year.”
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.
The “Making Of” video:
The Calendar theme, Worldwide Celebrations, was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Client Creative Director Andrea Marzagalli and Associate Creative Director Bruno Vohwinkel.
All images and press release courtesy of Campari