Swatch challenged fashion editors, bloggers and trend setters to style the Swatch New Gent Collection, shown above, and discover their “True Colours.” Editorial magazine layouts and video presentations were submitted by well known magazines like Wallpaper, Interview, and i-D, fashion and style related sites like Style.com and bloggers like BryanBoy and Diane Pernet.
Swatch is now asking readers to vote on the submissions. By voting, you are entered into a drawing in which you could win one of the colorful New Gent watches.
The accompanying videos seem to be a combination of “making of videos” of the editorial spreads and on camera explanations and pitches from those who received the Open Brief from Swatch. Some seem to be music videos or motion graphics. It seemed unclear as to whether or not the submissions upon which you are asked to vote will actually appear as editorial spreads in the magazine or not, but a reader tells me they are. To see the accompanying videos (and to vote), go to the Swatch YouTube channel, The Swatch Facebook group site or The Official Swatch site.
At the time of this post, the submissions from ALL Magazine, Kinki and Neo2 have garnered the majority of the votes.