New Michelin Ads: Proof That The Right Execution Changes Everything.

A still from the second animated Michelin spot in the new global campaign, Saddest Road.

Michelin’s latest advertising campaign, “The Right Tire Changes Everything” has refreshed an ad icon that was fast fading into “Speedy -Alka Seltzer-land.” But thanks to a new advertising campaign by TBWA/Chiat/Day, New York, the lovable white tower of tires, known in the US as The Michelin Tire Man, is back with a vengeance. (more…)

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