Pink Ribbon of Belgium has produced a poignant and beautiful commercial to remind us that 1 in 8 women will be diagnosed with breast cancer in their lifetime. “Finally” stresses the importance of self-breast exams and mammograms for women everywhere.
Pink Ribbon Breast Cancer Awareness Ad
The old adage “you don’t what you have until it’s gone” serves as the inspiration for this minute long video, directed by Marit Weerheijm and powerfully resonates with women of all ages.
Pink Ribbon “Finally” DC
Directed by: Marit Weerheijm
Cinematography: Martijn Melis
Focus Puller: Robin Herinckx
Art Director: Silke De Rycke
Styling: Eveline Briand
Producer: Maarten de Sutter for CZAR BE
First AD: Raffaële Lambot
Editing: Robin De Praetere
Music: ‘Tous les garçons et les filles’ – Françoise Hardy