MTV Emography Allows You To Text Your Facebook Friends in 8 Image Based Fonts

MTV emography project

The MTV Emography Mobile Project created by FCB Zurich is a Facebook app and microsite that allow you to express yourself with emotion lacking in ordinary text, by using one of their eight designed image based fonts.

MTV emography project

Emography hero IIHIH

Simply type in your message via the facebook app or the microsite, choose the desired font and the text message service from MTV Mobile will send the desired message to the recipient in the form of a video message.

The Facebook App:
Screenshot 2014-05-19 16.21.05
MTV Emography facebook app IIHIH

The Microsite:(no longer active)
MTV Emography microsite IIHIH

The Fonts:
The Maggot Font to express disgust:
indexBackgrond-disgust

The Kissed font to express happiness:
kisses-happiness

The Confetti font to express surprise:
indexBackgrond-surprise

The Crying font to express sadness:
indexBackgrond-sadness

The Broken Glass font to express rage:
indexBackgrond-rage

The Fear font to express panic:
indexBackgrond-fear

The Middle Finger font to express contempt and the Keyhole font to express curiosity

Get The App on Facebook here

Credits:
Client: MTV mobile / Sunrise Communications AG
Senior MarCom Manager, Segment Young & Youth: Cristian Vaccariello
Senior Proposition Manager, Segment Young & Youth: Martin Hufschmid
Marketing Manager, Viacom International: Michael Francken
Marketing Manager, Viacom Switzerland: Sanja Ruggiero

Agency: FCB Zürich & WW
Executive Creative Directors: Dennis Lück, Luis Dias
Senior Copy Writer: Sören Schröder
Senior Art Director: Marcin Baba
Client Service Director: Mark Becher

Partners:
App programming: Drei Elemente, Germany
Film Production: WirzFraefelPaal, Zurich
Producer: Nina Wirth, Stefan Fraefel
Post Production: Stefan Grandjean
Director: Adrian Wisard

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