Nestle-owned brand Purina is doing a darn good job with their new “Puppyhood” dedicated website created by the Night Agency and featuring seriously helpful tips, links, instruction videos and everything ‘puppy’ in an effort, of course, to sell more Puppy Chow.

As part of the whole Puppyhood marketing effort, Purina broke this 3.5 minute video on May 29th which is nothing less than adorable – and quickly going viral. (more…)