Leuven Beer Tote, A Unique Packaging Concept by Minimalist.

leuven beer tote packaging

Prettier than a six-pack and made of recycled materials, this unique packaging proposal, the Leuven Beer Tote design, is one of the best.

Leuven Beer Tote by Wonchan Lee of Minimalist

beer carrier

beer tote design

A proposed design to Leuven, this unique, lightweight packaging, designed in 2012 by Wonchan Lee of Minimalist, was an effort at a new approach- one that is unbreakable, recyclable, affordable, easy to carry, to produce and to deliver.

leuven beerpackage design

The flat pack design fastens with velcro and tightly holds vacuum sealed beer (It’s like Capri Sun- just poke a straw in it!)

leuven beer tote

From brainstorming to branding, choosing materials and finishing, the package differentiates itself from other premium Belgian beer competitors in the market.

beer tote by minimalist

Vacuum sealed PET bag, X-board, UV printing.
574 x 300 mm

all images and info courtesy of Wonchan Lee