Reebok Bacon: A Tasteful Cross Promotion Cooked Up by Venables Bell & Partners.

Venables Bell & Partners of San Francisco devised a clever consumer engagement initiative to celebrate the 2014 Reebok CrossFit Games that rewarded CrossFit athletes’ love of the Paleo diet* – bacon in particular. Venables Bell & Partners Reebok Bacon is branded bacon in beautiful packaging coupled with a mobile truck full of bacon-laced yummies and the use of social media made for one smokin’ promotion. (more…)

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Foot Locker’s Week Of Greatness Is Introduced By "All Is Right", A Hilarious TV Spot About Making Wrongs Right.

"I kept that in formaldehyde" says Mike Tyson of Evander Holyfield's ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift…

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Custom Kicks Feature Pop Culture Anti-Heroes from Breaking Bad, Walking Dead, Parks & Recreation, Dexter & Shameless.

anti-hero custom converse IIHIH

The Avenue in California’s Venice Beach uses cutting edge technology to allow anyone to custom design a pair of kicks. They have created custom Chucks for many a celebrity and sell several uniquely designed pairs that celebrate pop culture. (more…)

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