transportation design

Bucherer Harley-Davidson Blue Edition Is a Bejeweled Bike for Ballers.

When Swiss watchmaker and jeweler Bucherer decided to add a motorcycle to their iconic Blue Editions**, they didn’t fool around. The customized Harley Davidson bike has 360 diamonds, gold-plated screws and elements, two safes integrated into the tank, a one-of-a-kind watch from Carl F. Bucherer as well as multiple diamond rings, and a head-turning iridescent blue finish. (more…)

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A Visit To The Museum of Failure in Los Angeles

The Museum of Failure is the brainchild of Swedish clinical psychologist and self-described “innovation researcher” Dr. Samuel West. Brought to Los Angeles last December for an initial two-month run, the temporary museum exhibition consists of a 100+ marketing failures from some of the world’s best known brands and companies such as Mattel, Apple and Nabisco. (more…)

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