Australian’s 19 Crimes wines with their cool augmented reality labels and great website full of stories have added an unexpected face to their cadre of criminals, that of Snoop Dogg. To launch their latest offering, 19 Crimes sent out samples of the Cali Red in a wooden branded Dogghouse, complete with Snoop Dizzle Wine Stopper and Doggfather Chalice to select wine journalists.

19 Crimes Wines Launch Snoop Dogg Cali Red

Based in Australia, 19 Crimes wines are a liquid ode to bad guys everywhere. Inspired by British criminals who were transported to Australia as far back as 1788, the brand celebrates these Pioneers who proved that good things can come from a checkered past.

19 Crimes encompasses the outlaw culture with these wines which have fabulous “living” labels and a nicely designed site and online presence. In most recent news Snoop Dogg is the latest to join the infamous.

19 Crimes Snoop Dogg Cali Red

For the launch of Snoop Dogg Cali Red 19 Crimes sent out these super cool samples to select wine publications and writers. A bottle of the Cali Red packaged in a branded Dogghouse with a Snoop Dizzle Wine stopper and Doggfather Chalice.

(above images courtesy of @chris_macias and @LisaFranceCNN)

The impressive presentation is no surprise given the brand’s beautifully designed website, branding and package design by San Francisco’s eleven, inc. Designed to appeal to Millennials, they built the brand to tap into their search for authenticity, exploration, and social currency.

“The naming, packaging design, and brand narrative were chosen to pay tribute to Australia’s rough-and-tumble origins, while maintaining a modern sensibility. The evocative lore and compelling stories helped make 19 Crimes one of the most successful brand launches in the category” – eleven, inc.

19 Crimes wines’ website is filled with wonderful stories about the men and women on their labels. Though the look of the labels feature antiquated portraits, they are technologically advanced in that through the advent of Augmented Reality and the Living Wines App*, they actually come to life on your mobile devices.

There are 19 corks, one for each of the 19 crimes a person could commit to be sentenced to “Punishment by Transportation.” The corks, which are randomly distributed with the bottles, have the name of the crime on the side:

At present, 19 Crimes are offering four vintages on their website in addition to the Snoop Dogg Cali Red.

The Warden:

The Banished Dark Red

Pinot Noir:

Red Blend:

In The U.S., you can order any of the above wines here at their website.

The Crimes
Nineteen crimes turned convicts into colonists. Upon conviction British rogues guilty of a least one of the 19 crimes were sentenced to live in Australia, rather than death. This punishment by “transportation” began in 1787 and many of the lawless died at sea. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. This wine celebrates the rules they broke and the culture they built.

1. Grand Larceny, theft above the value of one shilling
2. Petty Larceny, theft under one shilling.
3. Buying or receiving stolen goods, jewels, and plate…
4. Stealing lead, iron, or copper, or buying or receiving.
5. Impersonating an Egyptian.
6. Stealing from furnished lodgings.
7. Setting fire to underwood.
8. Stealing letters, advancing the postage, and secreting the money.
9. Assault with an intent to rob.
10. Stealing fish from a pond or river.
11. Stealing roots, trees, or plants, or destroying them.
12. Bigamy.
13. Assaulting, cutting, or burning clothes.
14. Counterfeiting the copper coin…
15. Clandestine marriage.
16. Stealing a shroud out of a grave.
17. Watermen carrying too many passengers on the Thames, if any drowned.
18. Incorrigible rogues who broke out of Prison and persons reprieved from capital punishment.
19. Embeuling Naval Stores, in certain cases.

*Through Augmented Reality, you can watch the labels come to life by downloading the Living Wine Labels App on App Store and Google Play.

Visit 19 Crimes here

images and information courtesy of 19 Crimes and eleven, inc.