To celebrate the launch of Tiffany & Co.’s Home & Accessories collection in Europe, they invited five artists to help them with an artistic installation at this year’s Salone del Mobile design fair. Each of them were asked to reimagine the brand’s new sterling silver tabletop greenhouse, creating a new world with their own creative vision.
Tiffany & Co. The Greenhouse Project
Handcrafted by Tiffany artisans over the course of 1,000 hours, the sterling silver, copper and glass greenhouse embodies the creativity and wit of the Home & Accessories collection. The company’s artistic director, Reed Krakoff, said in a statement that the romantic architectural form was chosen because it is the “perfect expression of Tiffany craftsmanship and a symbol of the power of creativity.”
Artists Shantell Martin, Marilyn Minter, Laurie Simmons , Anna-Wili Highfield and Anna Galtarossa were each invited by Tiffany & Co to reimagine the brand’s sterling silver, copper and glass greenhouse, a new product in their Home & Accessories collection for The Greenhouse Project. The extraordinary masterpieces are part of a special installation at Tiffany’s Piazza Duomo store in Milan (which itself was transformed into a greenhouse) during the Salone Del Mobile design fair.
The new York-based artist filled her greenhouse to the bursting point with objects in Tiffany’s home collection. The shattered glass on the floor and fogged windows in a lurid green hue suggest that the greenhouse has become a hothouse.
The New York-based British artist created an entire little world in and around her greenhouse, Executed in her inimitable, playful style of hand-scrawled black writing on white miniature shapes and icons.
The Australian artist used paper and other materials to create realistic looking flowers, growing from beyond the confines of the greenhouse. Hummingbirds are flying out from the greenhouse leading the flowers as if liberating them from the structure.
“The idea of something springing forth and growing from a greenhouse, it’s sort of like springtime springing from this glass box.” —artist Anna-Wili Highfield
The photographer and director, whose work often includes dollhouses, turned the greenhouse into a macabre but romantic version with blooming flowers atop disembodied legs.