California To Offer Iconic Endless Summer Image License Plates.

You know of it. We all know of it. The ultimate icon of California Cool. Southern California graphic artist John Van Hamersveld’s legendary poster for the 1964 movie The Endless Summer by Bruce Brown is now available as an official state of California license plate. Read more

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Surfs Up For The Sartorial Set! Thom Browne Trompe L’Oeil Technical Wetsuit

Surfs up for the Sartorial Set! Fashion designer Thom Browne has introduced the Trompe L’Oeil Technical Wetsuit, a full neoprene scuba suit for men designed to look like classic traditional menswear. Read more

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Surfboards on Parade: 20 Custom Boards To Eradicate Skin Cancer

Twenty one-of-a-kind surfboards have been shaped and painted by various artists in an effort to raise awareness and funds to help eradicate skin cancer. Read more

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Style Meets Surfing With Super Cool Cynthia Rowley Wetsuits.

Cynthia Rowley Wetsuits hero IIHIH

Fashion designer Cynthia Rowley has launched a line of lightweight 2mm Fiber-Lite Neoprene wetsuits that are incredibly stylish. Modern color blocking, madras, lace, fruit, floral and polka dots on long sleeved short spring wetsuits will make you the envy of the ocean. Read more

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Artist Decorated Surfboard Auction Benefits Waves For Water.

Surfboards for auction IIHIH

With only five days left to bid, Juxtapoz Magazine, California-based shop UNIV and San Francisco’s Chandran Gallery‘s benefit auction for Waves For Water feature 19 uniquely decorated surfboards by various and respected artists. Read more

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