Kyle Cooper’s Opening Titles for FEUD: An Homage To Saul Bass & Paul Rand

As I watched the premiere of Fox’s FEUD, the story of the rivalry between Joan Crawford and Bette Davis, I was blown away by the beautiful opening title sequence. The animated sequence was clearly a nod to Saul Bass, the most reputed title designer of our time. But it was also inspired by another design legend, Paul Rand. Read more

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How Paul Rand Changed American Design

paul rand exhibit hero IIHIH

For a long time, and still now in certain circles, Graphic Design wasn’t considered ‘art.’ Corporate ID, logos, book covers, brochures, branding and the like were looked upon as a trade rather than an aesthetic talent. Rarely did one admire, let alone frame a brochure cover, an advertisement or other form of Corporate Identity. Designer Paul Rand changed all that. And now there’s an exhibit to prove it. Read more

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