OKCupid Ad Campaign Redefines DTF with W+K and Toiletpaper

Ad agency Wieden + Kennedy New York reached out to artist Maurizio Cattelan and photographer Pierpaolo Ferrari, founders of the surreal art magazine Toiletpaper, to work with them to create an ad campaign for dating app OK Cupid. The brightly colored ads play off the DTF acronym (that’s ‘down to fuck’ for those of you living under a rock) by offering other F words as alternatives. Read more

Please share: