At this year’s Baselworld, the annual horology show, The Graff Hallucination Watch unseated Hublot as the world’s most expensive watch.
Graff Hallucination Watch
Graff Diamonds, who prior to this year has never before participated in Baselworld, unveiled the Hallucination, a 110 carat multi-colored diamond Ladies wristwatch valued at $55 million USD
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Called a “Sculptural masterpiece that celebrates the miracle of coloured diamonds” by company chairman Laurence Graff, the watch took gemologists, designers and craftsmen had spent thousands of hours to get the watch right. “For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.” said the Chairman of the British company.
The concept of the Hallucination watch came directly from Laurence Graff and was created with Graff’s highly skilled team of designers, gemologists and Master Craftsmen.