Hollo is a storage unit which simply becomes a ‘blank piece of paper’ for international designers and artists who can have fun in transforming it with their own original graphics.
Hollo Printed Customizable Decorative Cabinet
The young Treviso, Italy-based company Homecode puts a twist on traditional design with this latest project. White, glossy ready to assemble storage pieces with customizable internal configurations can be decorated with printed graphics, street art, photography, illustrations, textures or words on their front facing doors.
The basic solid cabinets feature removable modular front doors that come in a wide variety of designs. Simply pop them off their hinges with a handful of screws, and use the piece of furniture as a blank canvas to change the mood of a room.
The customizable patterns come from an elite roster of international artists and designers including Studio Job, Joe Velluto, Anna Ter Haar, Luca Trevisani, Paul Flannery, Sovrappensiero, Julie Joliat, Matteo Cibic and more, all coordinated by art director Andrea Magnani. Their contributions elevate the level of design in a functional cabinet without the added price. Calling itself “the T-shirt of furnishings,” Hollo blends irony and style with easy-to-change convenience and affordability, not to mention the work of an actual T-shirt designer. In addition to graphic artists and illustrators, Hollo has worked with Abiscuit Accident on graphics applied to both furniture and shirts.
In their webshop you can choose from a broad range of constantly developed digital designs on the four front doors that ‘dress up’ Hollo for any occasion and any home. The ‘dressing up’ logic in fact defines the revolutionary features of Hollo. Therefore, even after you have purchased the unit you can completely change it with a new design by simply replacing the four front doors, which are also sold separately.
Made entirely in Italy, Hollo ships flat-packed to reduce waste during transit. Choose from the ever-growing range of designs at Hollo’s e-shop, where cabinets are available for €389 and sets of replacement doors for €199.
Most products shown are the Full Cabinet, but a plasma tv stand, a wardrobe cabinet and other pieces are available.
Handles and hinges included. The hinge is adjustable in height, depth and width. This furniture must be secured to the wall with the enclosed anti-topple device. For increased stability, re-tighten the screws about two weeks after assembly. Different wall materials require different types of fasteners. Use fasteners suitable for the walls in your home (not included).
After you have bought Hollo you can change the design by simply purchasing and replacing only the four front doors. This sustainable option lets you renew the interior of your home in just a few minutes.
Hollo is a new brand of Homecode, Venetian company producing furniture Made in Italy, which relies on the collaboration of a group of creative, illustrators, graphic designer, selected and invited by art director Andrea Magnani graphics to make clothes that dress Hollo.
all images courtesy of Hollo