The Paul George PlayStation Nike Sneakers: PG2 PLAYSTATION

Four-time NBA All-Star Paul George has collaborated with both Nike and PlayStation to create a pair of sneakers inspired by game console’s DualShock 4 controller and the iconic symbols that have been a part of every PlayStation product. Read more

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Bodega X Filling Pieces Sneakers That Look Like Chinese Pottery

Bodega X Filling Pieces Sneakers

A new pair of kicks is about to be released. A collaboration between Boston’s Bodega and Amsterdam’s footwear brand Filling Pieces, the Ceramic Mountain Cut sneakers were designed to look like 14th Century blue and white Chinese pottery or ceramics. The shoes launch on May 7th and are expected to sell out quickly. Read more

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Yeezy Boost 350 – Kanye’s Kicks For Adidas Sell Out In 12 Minutes

yeezy boost 350

Move over Michael Jordan. Your name is not the only one that makes an athletic shoe sell out in minutes. Kanye West is hot on your heels. His Yeezy Boost 350 for Adidas sold out in 12 minutes in the United States and within under an hour in Canada and Europe. Read more

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Adidas Originals Superstar – A New Campaign For The Anniversary Of The Iconic Shoe

adidas original superstar campaign hero IIHIH

To celebrate the 45th anniversary of the Adidas brand’s most iconic three stripe shoe and their best-seller, The Originals Superstar, they’ve launched a new ad campaign from New York agency Johannes Leonardo. Read more

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The Converse Chuck Taylor All Star Andy Warhol Collection

Converse Chuck Taylor All Star Andy Warhol Collection

Converse Inc. announces the global debut of the Spring 2015 Converse All Star Andy Warhol Collection in partnership with The Andy Warhol Foundation. Marrying Warhol’s distinct vision with the Converse Chuck Taylor All Star, the partnership between two pop culture icons celebrates creative self-expression and pays homage to the visionary artist. Read more

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Nike Teams Up With The Boxtrolls For Limited Edition Shoes: Nike Trollstrikes

nike trollstrikes 2 IIHIH

To coincide with the opening of the 3-D stop-motion film, The Boxtrolls, Nike collaborated on a limited-edition release of the Nike Roshe Run Trollstrikes available through an online auction with proceeds benefiting children. Fans also have a chance to win one of a select number of adult and youth pairs of the Nike Roshe Run Trollstrikes through a Twitter contest. Read more

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Nike’s Geneology of Innovation: 7 Films, 43 years of history and 200 shoes in under 2 minutes

Nike's Geneology of Innovation

Nike EHQ approached Golden Wolf and asked them to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras. 7 Films, 43 years of history and 200 shoes, all in under 2 minutes. Read more

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Reebok Bacon: A Tasteful Cross Promotion Cooked Up by Venables Bell & Partners.

Venables Bell & Partners of San Francisco devised a clever consumer engagement initiative to celebrate the 2014 Reebok CrossFit Games that rewarded CrossFit athletes’ love of the Paleo diet* – bacon in particular. Venables Bell & Partners Reebok Bacon is branded bacon in beautiful packaging coupled with a mobile truck full of bacon-laced yummies and the use of social media made for one smokin’ promotion. Read more

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Foot Locker’s Week Of Greatness Is Introduced By "All Is Right", A Hilarious TV Spot About Making Wrongs Right.

“I kept that in formaldehyde” says Mike Tyson of Evander Holyfield’s ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift box to the former Heavyweight fighter.

Sound funny? It is. And it’s just one of the brilliant moments in Foot Locker’s new tv spot to promote the stores’ Week Of Greatness and the premium shoe releases which begin on November 23rd.

above: Kyrie Irving’s dream brings together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during Foot Locker’s Week of Greatness.

The minute long television commercial by BBDO New York and directed by Jim Jenkins brings back NBA’s Kyrie Irving as a spokesman, dreaming of righting the world’s wrongs – which also include sending Dennis Rodman to North Korea permanently, seeing Brett Favre finally walk away, and Craig Sager’s decision to finally change his wardrobe.

Client: Foot Locker
Spot: “All Is Right”
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Senior Content Producer: Tricia Lentini
Creative Director, Copywriter: Alex Taylor
Creative Director, Art Director: Jason Stefanik
Executive Music Producer: Melissa Chester
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer, Line Producer: Marc Grill
Director of Photography: Ramsay Niokell
Music House: South Music
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Visual Effects House: Schmigital
Sound Mix: Heard City
Sound Mixer: Keith Reynaud

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