California To Offer Iconic Endless Summer Image License Plates.

You know of it. We all know of it. The ultimate icon of California Cool. Southern California graphic artist John Van Hamersveld’s legendary poster for the 1964 movie The Endless Summer by Bruce Brown is now available as an official state of California license plate.

California Endless Summer License Plates

photo courtesy of John Van Hamersveld

The California Endless Summer license plates feature the iconic image by artist John Van Hamersveld and are available only to California State residents.

The movie’s original 1964 one sheet

John Van Hamersveld is the man behind several legendary album covers posters and icons and he is still busy creating fabulous murals, art installations and paintings.

examples of John Van Hamerveld’s work through the years
Hamersveld’s 144′ long mural, Surf the 9th Wave, installed last month at Wells Fargo Plaza, 333 Hope Street in downtown Los Angeles, image courtesy of John Van Hamersveld

The plate, destined to be a favorite among surfing enthusiasts, will be issued by the Department of Motor Vehicles upon receipt of 7,500 pre-paid applications.

Bruce Brown, surfing’s consummate filmmaker, is best known for The Endless Summer, and played a large role in what surfing is today. He was born in 1937 in San Francisco, California.

filmmaker Bruce Brown

When he was 10, he, along with his family, moved to Long Beach, where he quickly fell in love with surfing. Of course, it was a very different scene back then, and Bruce’s career would act as the original mold for the shape of modern day surfing. “….everyone surfs,” Brown told The Inertia in June. “Doctors, lawyers, Indian chiefs. It’s kind of like now it’s nothing to be ashamed of, but when I was a teenager you didn’t want to tell many people that you were a surfer… Surfing basically had a bad rap at the time, thanks to Hollywood. I thought, well, The Endless Summer will give it some dignity.’” (source)

Learn more about the plates and the California Surfing culture here

The Department of Motor Vehicles (DMV) will begin issuing the ‘Endless Summer’ license plates upon receipt of 7,500 pre-paid applications.

Pre-register for the California Endless Summer License Plates here

Endless Summer image and slogan ​​© 2013 Bruce Brown Films, LLC

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