A Visit To The Museum of Failure in Los Angeles

The Museum of Failure is the brainchild of Swedish clinical psychologist and self-described “innovation researcher” Dr. Samuel West. Brought to Los Angeles last December for an initial two-month run, the temporary museum exhibition consists of a 100+ marketing failures from some of the world’s best known brands and companies such as Mattel, Apple and Nabisco. Read more

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OKCupid Ad Campaign Redefines DTF with W+K and Toiletpaper

Ad agency Wieden + Kennedy New York reached out to artist Maurizio Cattelan and photographer Pierpaolo Ferrari, founders of the surreal art magazine Toiletpaper, to work with them to create an ad campaign for dating app OK Cupid. The brightly colored ads play off the DTF acronym (that’s ‘down to fuck’ for those of you living under a rock) by offering other F words as alternatives. Read more

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Candide Thovex and Audi Ski The World A Second Time

The first Thovex Audi video went viral in 2015. Now Audi International has teamed up with free-style skier Candide Thovex a second time to promote the Audi Quattro and Thovex’s specially designed Faction snow skis as he searches the world for new places to ski. Read more

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Millar Road’s Supernatural Wine Company

Millar Road in Hawke’s Bay, New Zealand was established by the Collinge family – Ginny and Jeremy and son Gregory – in December 2004. It’s an estate that offers both stylish accommodations (and a lovely venue for weddings) as well as their own brand of wines. They started producing their first wine,’The Supernatural’ in 2009, from vineyards they planted on the property. The Supernatural Wine Co. now produces certified organic, low intervention white and skin-fermented white wines with interesting label designs that are distributed throughout the world. Read more

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Millennials Change The Market With Their Love for Bubbly Booze.

When it comes to U.S. Millennials and alcohol it’s not just craft beer and artisanal small batch spirits, they seem to be sucking up all things bubbly as well. Sales of Champagne, Prosecco, Moscato, Sparkling wines (Rosé in particular) continued to rise this past year, outpacing non-bubbly wine largely due to the generation’s consumer mindset and buying habits¹. Read more

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Stove Top’s Expanding Thanksgiving Pants Are Hilarious.

As you may have noticed, the food industry has been getting into lifestyle and apparel more and more lately. Now, in a fun marketing move for the Thanksgiving Season, Kraft’s Stove Top Stuffing is the latest to join the craze with their expanding “Thanksgiving Pants”. Read more

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Armenian Design Firm Goes Nuts And Wins Gold.

Backbone Branding is an independent branding studio located in Yerevan, Armenia with a reputation for award winning identity design and packaging. Their stunning packaging design for Pchak brand harvested nuts and fruits has garnered them a Gold Award from the 2017 Pentawards. Read more

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Artsy Ad Campaign With Middle Eastern Touch for Marzook Luxury Handbags

Yes, inserting a product into a classic piece of art has been done a million times. Yet some have a twist- and that’s the case with this ad campaign for the latest collection of luxury handbags from the designer sibling duo behind Marzook. Read more

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Celia Rowlson-Hall Directs Miu Miu Women’s Tales #14

Way back in 2011, we blogged about the fact that Fashion brand Miu Miu had begun to enlist female directors to shoot a series of short films entitled The Women’s Tales and introduced you to the first film of the series, The Powder Room shot by Zoe Cassavetes. Read more

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